VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
On January 12, the CBA League and PISEN Official Sponsors signing ceremony was held in Guangzhou with both sides officially announcing PISEN as the official sponsors of the CBA League. Mr. Wang Dawei, CEO of CBA, and Mr. Zhao Guocheng, chairman of PISEN, attended the ceremony and signed the contract on behalf of both sides. Mr. Yao Ming, chairman of CBA, was also in attendance at the ceremony.
PISEN says it hopes to attract the attention of more young consumers, enhancing its brand identity and emotional connection with users.
The number of basketball fans in the Chinese market is huge with the total number of fans who pay attention to basketball content on Weibo said to be more than 100 million. On the other hand, the presence of stars such as Yi Jianlian, Jeremy Lin and Zhou Qi, has contributed to the bright and positive business value of domestic basketball in China.
Since 2016, PISEN has seen sports marketing as a long-term brand strategy. According to Mr. Zhao Guocheng, PISEN uses sports marketing as a long-term brand strategy, not only because China has hundreds of millions of growing sports fans, but also wants to maximize the potential of people or teams through sports. In the future, PISEN aims to further accelerate its international layout. In the next three to five years, he added that PISEN plans to make its 3C intelligent mobile and peripheral products a leading brand in the world.
Reference:Sina
Proofread by Raymond Fitzpatrick
Future of Sport: a resounding success for the Global Sports Week and Viva Technology collaboration
21 Jun 2023 12:27
Related coverage
FUSC to launch collegiate 3X3 basketball and marathon events
12 Nov 2015
Weekly Report: Asia Championship breaks ratings record in 2015
09 Oct 2015
Conference for China’s basketball reform held in Beijing
07 Jul 2015
Boston Bruins to start China Tour next week
05 Jul 2016
NBA China announces long-term partnership with Chivas
05 Sep 2017
More from Yutang Sports
Yutang Sports Appointed as the Official Media Partner of the Future of Sport
14 Jun 2023
Gender equality will be reflected at OBS's coverage of the Paris 2024 Olympic Games
16 Apr 2024
Discover why SportAccord plays central role for Silvers in strategic partnerships
22 Feb 2024
Birmingham Welcomes the World as SportAccord 2024 Kicks Off
08 Apr 2024
SportAccord calls for the power of sport to lead anti-abuse actions
17 Apr 2024
Yutang Sports
loading...