Natural mineral water brand Alps sign three-year partnership with BWF
21 Aug 2019 20:30
On January 9, Manchester City Football Club officially announced that it has become a global partner with Midea, the world's number one consumer appliances producer.
As a fortune 500 company, Midea is well known in China, and its reputation in the international market has grown over recent years. In the past two years, Midea has been looking for suitable partners to escalate their brand. Midea’s concept of continuous progress and the pursuit of transcendence matches perfectly with Manchester City’s philosophy and approach to innovation and Midea’s insistence on focusing on users and providing users with perfect and friendly solutions.
Omar Berrada, Chef Operating Officer for Manchester City Football Club, commented:” It is very important for us to work together with Midea, which has a lot in common in brand concept and innovative thinking.” Meanwhile, Brando Brandstaeter, Head of Brand & Communications at Midea’s International Business Division said :” we are confident that the synergy between the two brands will take us to a whole new level.”
Over the next few months of the 2019/20 English Premiership season, Midea will be displayed throughout the Etihad Stadium, the home of Manchester City. In addition, Midea plans to develop a series of creative digital marketing activities to make the 2019 / 2020 season more memorable and greatly improve the consumer awareness of Midea in the international market.
Reference:Hupu
Proofread by Raymond Fitzpatrick
Related coverage
China's sports lottery sales up to 14.5 billion yuan in April
05 Jun 2015
First Chinese Community Teenager Football Match opened up in Beijing
11 May 2015
Manny Pacquiao to bring new boxing tournaments to China
27 Nov 2015
Super Sports to launch EPL-themed carnival in China
04 Dec 2015
11 Chinese cities running for hosting World Cup Qualifications
06 May 2015
More from Yutang Sports
Interview with Nicolas Maurer: Becoming Mainstream and at the Forefront of French Esports Industry
04 Oct 2023
WFDF is ready to fly in Chengdu for the World Games 2025
17 Apr 2024
SportAccord announces first speakers - World Sport & Business Summit 2024
06 Dec 2023
Squash will be significantly boosted by LA28 inclusion
17 Apr 2024
Future of Sport: a resounding success for the Global Sports Week and Viva Technology collaboration
21 Jun 2023
Yutang Sports
loading...