VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
On January 9, Manchester City Football Club officially announced that it has become a global partner with Midea, the world's number one consumer appliances producer.
As a fortune 500 company, Midea is well known in China, and its reputation in the international market has grown over recent years. In the past two years, Midea has been looking for suitable partners to escalate their brand. Midea’s concept of continuous progress and the pursuit of transcendence matches perfectly with Manchester City’s philosophy and approach to innovation and Midea’s insistence on focusing on users and providing users with perfect and friendly solutions.
Omar Berrada, Chef Operating Officer for Manchester City Football Club, commented:” It is very important for us to work together with Midea, which has a lot in common in brand concept and innovative thinking.” Meanwhile, Brando Brandstaeter, Head of Brand & Communications at Midea’s International Business Division said :” we are confident that the synergy between the two brands will take us to a whole new level.”
Over the next few months of the 2019/20 English Premiership season, Midea will be displayed throughout the Etihad Stadium, the home of Manchester City. In addition, Midea plans to develop a series of creative digital marketing activities to make the 2019 / 2020 season more memorable and greatly improve the consumer awareness of Midea in the international market.
Reference:Hupu
Proofread by Raymond Fitzpatrick
Related coverage
Dongfeng Honda partners EAFF East Asian Cup
09 Jun 2015
Interview: Arsenal FC has long-term plan in China
01 Dec 2015
FC Guizhou Renhe’s sponsorship deal to expire
02 Dec 2015
China Real Madrid Foundation Project Press Conference in Beijing
17 Oct 2016
Chinese patrons pour €100M annually into 16 Spanish clubs
08 Oct 2015
More from Yutang Sports
Discover why SportAccord plays central role for Silvers in strategic partnerships
22 Feb 2024
Wiz-Team provides smart event management system for SportAccord 2024
14 Mar 2024
Meet the world-class speakers on SportAccord’s Plenary sessions
23 Feb 2024
Discover the SportAccord Summit sessions!
31 Jan 2024
HealthAccord spotlights mental health and female athlete well-being
08 Feb 2024
Yutang Sports
loading...