VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
On August 15, iQiyi Sports disclosed that they will exclusively stream the 2019-20 LaLiga football season in China.
The 2019-20 season of the Spanish football league will begin on August 17. Other than streaming 380 LaLiga matches that will be played over the season, iQiyi Sports will also create original content around the Spanish league, and will constantly provide match information, hot news and information about the games. They will also launch an official channel for FC Barcelona, providing more exclusive videos about the football club.
Top football leagues have always been a focus of iQiyi Sports, the Spanish LaLiga in particular. With the highly rated Espanyol Chinese player Wu Lei entering his second season in the Spanish league and holding the attention of Chinese football fans, the exclusive streaming rights of LaLiga are expected to bring more users to their platform.
iQiyi have worked with LaLiga to recruit well-known actor Ni Dahong, as well as musicians and TV commentators to help increase the reach of their partnership.
As an influential online sports streaming platform, iQiyi Sports have grown significantly since it was established last August. As of now, it has acquired 30 influential Sports IP’s, together with the streaming rights of over 6000 sports events, and more than 200 sports documentaries.
Reference: China Daily
Proofread by Raymond Fitzpatrick
Related coverage
2014/2015 European Football Leagues Chinese TV Market Report
10 Jul 2015
Granada CF sale completed in Barcelona
16 Jun 2016
LaLiga signs up Dongfeng Fengguang as Official China Regional Automobile Sponsor
12 Jun 2018
Sevilla plan summer Chinese Tour
20 Jan 2016
Newly founded Xin’ai Sports receives CNY500m funding from IDG and Huiyingborun
08 Aug 2018
More from Yutang Sports
SportAccord’s conversation with FEI President Ingmar De Vos: Equestrian sport’s road to Versailles
22 Apr 2024
HealthAccord spotlights mental health and female athlete well-being
08 Feb 2024
SportAccord scores Summit touchdown with NFL
18 Jan 2024
Interview Part I with Martin Gibbs, Managing Director of SportAccord: the Power of Sport Is Real
21 Mar 2024
Squash will be significantly boosted by LA28 inclusion
17 Apr 2024
Yutang Sports
loading...