VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
On August 9, Xtep held a press conference in Guangzhou announcing that they have signed up NBA basketball player Jeremy Lin, who generated the global craze known as “Linsanity" in 2012, signalling the Chinese sportswear company’s entrance into the basketball sector. Jeremy Lin has also become the Public Service Ambassador of Xtep, and will work with Xtep to carry out a series of public welfare programs, including visiting children in less developed areas to encourage them to go after their dreams. The partnership will last three years, with Lin receiving $2.5 million annually for his endorsement of the brand.
Xtep has also released a ‘Basketball Products Co-Creation Initiative’, which aims to interact closely with consumers and create basketball products that meet consumers’ demands through the means of co-creation. Xtep also plans to expand their business in the basketball sector by integrating professional design with campus, public welfare and fashion elements, thereby creating a unique image.
Jeremy Lin is an Asian American NBA player who has become a free agent after winning the 2019 NBA Finals with the Toronto Raptors, and had previously been signed up with Nike and Adidas. His signing with Xtep implies that the sportswear brand, known for being fashionable and following the trend, are determined to make better products for basketball fans.
Reference: Sina Weibo
Proofread by Raymond Fitzpatrick
Related coverage
Tidy Life to sponsor Tianjin Basketball Team
11 Nov 2016
Niushou Mountain Resort to partner with Jiangsu women’s basketball team
25 Oct 2017
YAO Foundation launch 2017 Hope Primary School Basketball Season
24 May 2017
Boao Highlights(II): CBA is a still freshman in the sports market
28 Mar 2016
LeTV partnered with Pac-12 to stream actions in China
09 Feb 2015
More from Yutang Sports
Birmingham Welcomes the World as SportAccord 2024 Kicks Off
08 Apr 2024
WFDF is ready to fly in Chengdu for the World Games 2025
17 Apr 2024
SportAccord calls for the power of sport to lead anti-abuse actions
17 Apr 2024
SportAccord Welcomes Return of Principal Media Partner Yutang Sports
01 Feb 2024
SportAccord Summit 2024 Logo Unveiled
29 Nov 2023
Yutang Sports
loading...