VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
On August 6, Puma, the German sports apparel and equipment designers and manufacturers announced on the Chinese social network Sina Weibo that they have signed CBA player Zhao Jiwei, making him the first Chinese basketball player to endorse their brand.
As the most promising point guard of China Men’s National Basketball team and Liaoning Men’s Basketball team, Zhao has been playing at the top level at both the offensive and defensive ends of the court. Off the court, he lives a positive lifestyle that is in agreement with the image Puma wishes to present to the consumers.
Puma is a German brand that has business in athletics, football, golf and racing. In 1999, it reached a brief shirt sponsorship deal with the NBA that lasted only 2 years. In 2018, a deal was again struck between the two parties, with Puma becoming the NBA’s official partner, marking its return to the basketball sector in two decades.
Besides signing NBA players Demarcus Cousins, Danny Green and Deandre Ayton as endorsers, Puma also recruited popular rapper Jay-Z as its creative director, all signs that the German brand wishes to do well in the basketball market.
Reference: Weibo
Proofread by Raymond Fitzpatrick
Related coverage
Wo Jiang Agriculture title sponsors WCBA side in Xin Jiang
12 Oct 2015
Preview of China Basketball Summit 2015 (IV) : China and FIBA
03 Dec 2015
Hebei Province welcomes first professional women’s basketball club
20 Jul 2018
06 Sep 2017
Niushou Mountain Resort to partner with Jiangsu women’s basketball team
25 Oct 2017
More from Yutang Sports
SportAccord Bronze Partners Make Their Mark on Global Stage
08 Mar 2024
SportAccord Summit 2024 Logo Unveiled
29 Nov 2023
SportAccord 2024 - MediaAccord is ‘rare opportunity’ to meet before Paris 2024
08 Mar 2024
Leading legal minds tackle athlete representation and rules for transgender athletes at LawAccord
16 Feb 2024
Reasons why Leading Gold Partner Sport Event Denmark returns to SportAccord every year
08 Feb 2024
Yutang Sports
loading...