VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
On August 2, the French Professional football league, Ligue 1 announced on the Chinese social network Sina Weibo that they have recruited former Chinese professional swimmer Ning Zetao as the league’s brand ambassador in China.
As a swimmer, Ning Zetao is a former 100 meter freestyle gold medalist at the FINA World Championships in 2015, and is the Asian record-holder of the men’s 100 meter freestyle. Because of his achievements in swimming, Ning has attracted a lot of fans, but not many know that when he was a kid, Ning initially started out training as a footballer. Since retiring last March, Ning has made the promotion of football as the next chapter in his career.
Ligue 1, one of the hugely successful football leagues in Europe, has in recent years focused on the China market. In 2017 Ligue 1 opened a China office, and their matches have been broadcast on China Central Television (CCTV) and PP Sports channels, improving their media coverage, brand influence and fanbase. The broadcasting of Ligue 1 matches on CCTV recorded a total viewership of 100 million people last year.
Even though Ligue 1 has seen a great increase in their promotion, the French league is determined to further increase their influence in China, with the launch of football communication programs between France and China and the development of youth football training in China being some of the ways they are attempting to achieve their goal. Therefore, Ligue 1 has decided to work together with Ning to help promote French football in China, introduce a French youth player training system in China, and encourage more Chinese kids to play football.
Reference: Sina Weibo
Proofread by Raymond Fitzpatrick
Related coverage
Champion’s Trophy inks new sponsor Upway
05 Aug 2019
PP Sports secure exclusive digital broadcasting rights to Ligue 1
30 Jul 2018
LFP and beIN SPORTS FINALISE MAJOR BROADCAST DEAL WITH CCTV GROUP FOR LIGUE 1 CONFORAMA IN CHINA
09 Apr 2018
Yabo Sport becomes official regional partner of AS Monaco
19 Dec 2018
Chinese fans to be able to watch more prime time Ligue 1 matches after 2020
16 Apr 2019
More from Yutang Sports
France’s Golden Decade of Sport
14 Jun 2023
Reasons why Leading Gold Partner Sport Event Denmark returns to SportAccord every year
08 Feb 2024
SportAccord 2024 - combating online abuse ‘chance for sport to show its power’
22 Mar 2024
SportAccord scores Summit touchdown with NFL
18 Jan 2024
SportAccord Bronze Partners Make Their Mark on Global Stage
08 Mar 2024
Yutang Sports
loading...