VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
The Chinese sportswear brand Qiaodan Sports have signed an endorsement deal with Chinese mainland actress Tang Yixin. Tang announced the partnership on her Weibo account on July 20.
Born in 1989, Tang Yixin is known for her roles in some popular TV dramas in the past few years, such as Empresses in the Palace (pinyin: Zhenhuan Zhuan) and The Advisors Alliance (pinyin: Junshi Lianmeng). She recently married a Chinese actor, which drew lots of public attention.
Qiaodan will offer an offline consumer activity on August 3 in Shanghai as a part of this new partnership, according to Tang’s Weibo post. The activity calls for female customers to wear training clothes that Tang wore in Qiaodan’s posters and have a group workout on that day.
Signing up Tang as a brand ambassador aligns well with Qiaodan’s ambassadorial strategies. The brand says on its website, it develops ambassadors in a few different fields, including basketball, training, running and female market. Tang matches their strategy of developing the general female consumer market.
Besides Tang Yixin, the other ambassadors for Qiaodan sports include Lester Hudson (CBA player), Wu Qian (CBA player), Su Minghui (CBA player), Gu Yuezhuo (CBA player), Guo Kai (CBA player), Jiao Anjing (marathon runner) and Lin Junhong (athletic player).
Reference: Tang Yixin Weibo
Proofread by Levison Makuvise
Future of Sport: a resounding success for the Global Sports Week and Viva Technology collaboration
21 Jun 2023 12:27
Related coverage
Wu Dajing named brand ambassador of Evergrande Spring
13 Apr 2018
Qiaodan becomes the only equipment supplier of FISU
23 Sep 2016
TCL strikes sponsorship deal with Neymar Jr.
06 Feb 2018
Jordan failed in the second trial against Qiaodan
12 May 2015
Qiaodan Sports sues Nike for trademark infringement
14 Mar 2018
More from Yutang Sports
SportAccord scores Summit touchdown with NFL
18 Jan 2024
Ingmar De Vos elected as the next ASOIF President
10 Apr 2024
Birmingham Welcomes the World as SportAccord 2024 Kicks Off
08 Apr 2024
Meet the world-class speakers on SportAccord’s Plenary sessions
23 Feb 2024
SportAccord 2024 - MediaAccord is ‘rare opportunity’ to meet before Paris 2024
08 Mar 2024
Yutang Sports
loading...