Natural mineral water brand Alps sign three-year partnership with BWF
21 Aug 2019 20:30
The Chinese sportswear brand Qiaodan Sports have signed an endorsement deal with Chinese mainland actress Tang Yixin. Tang announced the partnership on her Weibo account on July 20.
Born in 1989, Tang Yixin is known for her roles in some popular TV dramas in the past few years, such as Empresses in the Palace (pinyin: Zhenhuan Zhuan) and The Advisors Alliance (pinyin: Junshi Lianmeng). She recently married a Chinese actor, which drew lots of public attention.
Qiaodan will offer an offline consumer activity on August 3 in Shanghai as a part of this new partnership, according to Tang’s Weibo post. The activity calls for female customers to wear training clothes that Tang wore in Qiaodan’s posters and have a group workout on that day.
Signing up Tang as a brand ambassador aligns well with Qiaodan’s ambassadorial strategies. The brand says on its website, it develops ambassadors in a few different fields, including basketball, training, running and female market. Tang matches their strategy of developing the general female consumer market.
Besides Tang Yixin, the other ambassadors for Qiaodan sports include Lester Hudson (CBA player), Wu Qian (CBA player), Su Minghui (CBA player), Gu Yuezhuo (CBA player), Guo Kai (CBA player), Jiao Anjing (marathon runner) and Lin Junhong (athletic player).
Reference: Tang Yixin Weibo
Proofread by Levison Makuvise
Related coverage
Qiaodan Sports sponsors Chinese delegation for 28th Winter Universiade
09 Jan 2017
Qiaodan Sports sues Nike for trademark infringement
14 Mar 2018
Qiaodan to partner with Tianjin Organizing Committee for 13th National Games
16 Jan 2017
Yao Chen named a lululemon ambassador
11 Apr 2018
Su Bingtian named Chevron ambassador
06 Mar 2018
More from Yutang Sports
Discover the SportAccord Summit sessions!
31 Jan 2024
SportAccord 2024 - MediaAccord is ‘rare opportunity’ to meet before Paris 2024
08 Mar 2024
Gender equality will be reflected at OBS's coverage of the Paris 2024 Olympic Games
16 Apr 2024
Leading legal minds tackle athlete representation and rules for transgender athletes at LawAccord
16 Feb 2024
VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023
Yutang Sports
loading...