VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
Liverpool FC and MG Motor have extended their existing long-term regional relationship to incorporate global markets.
MG Motor was previously the club's Official Automotive Partner in China since 2016. The renewal sees the car brand's partnership continue with the Reds, with MG taking up the new designation of Official Global Car Partner of Liverpool FC.
With the partnership expanding to include global markets, MG will use the relationship to help accelerate growth and brand awareness beyond China, in its key international regions around the world, including Europe, Asia, The Middle East, Australia, South America and North Africa.
They will continue to benefit from signed merchandise, LED advertising, digital and social support, first team player access and club hospitality. In the previous collaboration, MG Motor created limited edition LFC branded cars and a TV commercial. LFC legends attended the International Motor Show in China.
Billy Hogan, managing director and chief commercial officer, Liverpool Football Club, said: "MG, an iconic car brand with a rich sporting heritage, has been a valued partner of the club for the last three seasons and we're incredibly pleased to not only be renewing this relationship, but also be expanding it on a global scale. As partners, we have brought some incredible opportunities to our fans and chances for them to get closer to the action. I'm looking forward to seeing what else we can achieve now that our focus becomes global."
Michael Yang, MD of SAIC Motor International Business, said: "Just like the well-known saying, 'one tree does not make a forest', we're always looking for more people and partners to come together to create great things. The joint cooperation between MG and Liverpool FC will surely do this as we create more great moments together and bring more special experiences to fans around the world."
Reference: PR Newswire
Related coverage
GAC Toyota sponsors the 2018 Guangzhou Marathon
26 Nov 2018
Liverpool FC continues relationship with Morris Garages China
17 Aug 2018
John Barnes comes for Liverpool’s China trip
02 Jan 2016
PPTV launch specialized TV set for Liverpool Football Club
23 May 2017
Liverpool expected to start a four-game tour from China
25 Mar 2015
More from Yutang Sports
Interview with Nicolas Maurer: Becoming Mainstream and at the Forefront of French Esports Industry
04 Oct 2023
Meet the world-class speakers on SportAccord’s Plenary sessions
23 Feb 2024
Yutang Sports Appointed as the Official Media Partner of the Future of Sport
14 Jun 2023
Future of Sport: a resounding success for the Global Sports Week and Viva Technology collaboration
21 Jun 2023
Wiz-Team provides smart event management system for SportAccord 2024
14 Mar 2024
Yutang Sports
loading...