VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
On April 15, Changhong and NBA China held a ceremony in Beijing to announce that Changhong has become an official partner of NBA China. They will work together to bring exciting basketball games to younger customers, as well as bringing vitality to the Changhong brand. Additionally, Changhong has signed cooperation contracts with three NBA players, Anthony Davis, Devin Booker and Eric Bledsoe, so Chinese fans can expect more inspiring experiences ahead.
“Changhong and NBA China share the same value of innovation and fight, and that’s why we become partners,” said Li Wei, the General Manager of Changhong, at the ceremony. During the partnership, they will inspire each other and offer customers and NBA fans more creative brand interaction, innovative products and deeply integrated marketing campaigns.
NBA has a wide audience in China, and it is especially influential among young people. It is said that based on this partnership, Changhong will become the exclusive market partner of NBA China in three categories: TV, refrigeration and air conditioning. Industry observers believe that the partnership with NBA China will help Changhong upgrade its brand image, and bring young customers a more passionate brand experience.
Reference: Beijing Business Today
Proofread by Raymond Fitzpatrick
Future of Sport: a resounding success for the Global Sports Week and Viva Technology collaboration
21 Jun 2023 12:27
Related coverage
Leyard upgrade partnership with NBA China
30 Jul 2019
NBA CHINA ANNOUNCES FIRST “EXHIBIT” TO OPEN IN HAINAN
09 Oct 2018
Meet New NBA China CEO Derek Chang: Developing basketball in China is the primary opportunity
02 Jul 2018
NBA CHINA ANNOUNCES FIRST “NBA CHAMPIONSHIP” TOURING EXHIBITION
09 Aug 2018
NBA China to partner with Waitex Group promoting NBA Playzone
17 Apr 2019
More from Yutang Sports
HealthAccord spotlights mental health and female athlete well-being
08 Feb 2024
SportAccord Summit 2024 Logo Unveiled
29 Nov 2023
Future of Sport: a resounding success for the Global Sports Week and Viva Technology collaboration
21 Jun 2023
Yutang Sports Appointed as the Official Media Partner of the Future of Sport
14 Jun 2023
SportAccord Bronze Partners Make Their Mark on Global Stage
08 Mar 2024
Yutang Sports
loading...