Natural mineral water brand Alps sign three-year partnership with BWF
21 Aug 2019 20:30
During an interview with Chinese media on April 12, Jean-Pierre Denis, the President of Ligue de Football Professionnel (LFP) said that in order to bring a better experience to Chinese fans, starting from the 2020-2021 season, one Ligue 1 match in each round will kick off during the evening prime time, Beijing time.
Compared with matches played late at night or before dawn, this arrangement will definitely bring a better viewing experience to Chinese fans.
In the past two seasons, Ligue 1 has attempted to shift some kickoff times of some matches to an earlier time. According to the data from the LFP, the game between Paris Saint-Germain and Nice attracted a record-breaking 2 million Chinese viewers.
Denis considers China as “the most significant market” for the overseas development of Ligue 1. He believes that compared with the Premier League and LaLiga, the “latecomers” Ligue 1 needs to enhance its exposure on Chinese social media platforms as well as improving its media rights value, maintain better cooperation with broadcasters, and present their stories in new ways.
Reference: Xinhua
Proofread by Raymond Fitzpatrick
Related coverage
27 Dec 2015
Women’s Volleyball Team gain four awards at CCTV Sports Personality
18 Jan 2017
WWE to launch pay-per-view service in China
15 Aug 2017
PP Sports secure exclusive digital broadcasting rights to Ligue 1
30 Jul 2018
CCTV become the official TV broadcasting partner of ICC in Mainland China
21 Jun 2017
More from Yutang Sports
Leading sports charity, Podium Analytics, announces Trusted Research Environment for Global Sport
11 Apr 2024
Birmingham Welcomes the World as SportAccord 2024 Kicks Off
08 Apr 2024
Wiz-Team provides smart event management system for SportAccord 2024
14 Mar 2024
SportAccord Bronze Partners Make Their Mark on Global Stage
08 Mar 2024
Interview with Nicolas Maurer: Becoming Mainstream and at the Forefront of French Esports Industry
04 Oct 2023
Yutang Sports
loading...