Natural mineral water brand Alps sign three-year partnership with BWF
21 Aug 2019 20:30
Toutiao has reached a two-year strategic cooperation with the UFC (Ultimate Fighting Championship), becoming an official video partner and social media platform of the UFC.
UFC has created an account on Toutiao posting match trailers, live event highlights, historical videos and UFC-related news, sharing UFC’s feature content for viewers through Toutiao and Xigua.
Besides the official UFC account, Toutiao will also invite more than 10 Chinese UFC fighters and top international UFC fighters to create accounts on Toutiao, and make Toutiao as the primary social media platform to share exclusive event videos, the daily lives of fighters and their stories to provide better content for fans.
Reference: CNR
Proofread by Raymond Fitzpatrick
Related coverage
ByteDance invest ¥1.2bn in Hupu Sports
07 Jun 2019
UFC to launch Performance Institute Shanghai
21 Nov 2018
UFC and Qutoutiao reach 2-year short video clips collaboration
22 Mar 2019
NHL set up Douyin and Toutiao accounts
20 Mar 2019
UFC Named Official High Performance Advisor to Chinese Olympic Committee
02 Sep 2020
More from Yutang Sports
SportAccord 2024 makes a memorable return to Birmingham
13 Apr 2024
SportAccord scores Summit touchdown with NFL
18 Jan 2024
Leading sports charity, Podium Analytics, announces Trusted Research Environment for Global Sport
11 Apr 2024
Leading legal minds tackle athlete representation and rules for transgender athletes at LawAccord
16 Feb 2024
Birmingham is embracing a bright future supported by extraordinary sporting legacy
17 Apr 2024
Yutang Sports
loading...