VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
The Italian Football Federation (FIGC) and the China Media Group have signed a collaboration memorandum to develop comprehensive strategic collaboration around Italian football. The Chairman of the China Media Group, Shen Haixiong, and the President of FIGC, Gabriele Gravina, signed the memorandum in Rome on March 24.
The memorandum is made under the background of strengthening Sino-Italy collaboration as Chinese President Xi visited Italy on March 22 local time and met with Italian President Sergio Mattarella, in the 15th year of the establishment of a strategic partnership between China and Italy.
The collaboration between FIGC and China Media Group will aim to promote football development and football culture communication in China and Italy.
According to the understanding between the two parties, Serie A will likely to have a more regular presence in China in the next three years, whether it is through media or by other ways.
Luigi de Siervo, the CEO of Serie A, said to CCTV in an interview that they would try to open an office in China as soon as possible to support Italian football, the clubs and the players in China. He said that Italian football would have a closer relationship with China.
According to the memorandum signed in Rome, the two parties will organize training and courses for football technical staffs and club management teams, host friendly games for the two national teams in China and Italy. In addition, they will cooperate in digital and product development and offer new communication platforms for fans and football teams in the two countries.
China Media Group is the central media group in China consisting of CCTV, China National Radio, China Radio International and CGTN.
Reference: Renmin Ribao
Proofread by Levison Makuvise
Related coverage
Ke.com to sponsor the 2018 FIFA World Cup CCTV broadcasts
28 Apr 2018
Report on TV broadcasting of Tennis Tournaments in 2013 (I)
10 Oct 2014
Analysis of Soccer Events Broadcasting in 2013 (III)
31 Dec 2014
Alibaba company UCWeb obtains video rights to 2018 World Cup from CCTV
08 Jun 2018
Great Sports to broadcast the 2018 FIFA World Cup in Russia
12 Jun 2018
More from Yutang Sports
SportAccord 2024 - combating online abuse ‘chance for sport to show its power’
22 Mar 2024
HealthAccord spotlights mental health and female athlete well-being
08 Feb 2024
Discover the SportAccord Summit sessions!
31 Jan 2024
Future of Sport: a resounding success for the Global Sports Week and Viva Technology collaboration
21 Jun 2023
SportAccord Bronze Partners Make Their Mark on Global Stage
08 Mar 2024
Yutang Sports
loading...