VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
FC Barcelona have launched an official Chinese website for the club on March 20, signaling a big move on the digital side to develop their Chinese market.
In addition to the Chinese website, FC Barcelona now have a digital presence on Sina Weibo, WeChat, Douyin and Toutiao.
Decorated in the iconic red and blue colors, the Chinese website is intended to provide more premium and entertaining football content for the club’s Chinese fans. Besides regular content such as news, match results and league ranking of the first team, the club’s digital content team will also provide exciting video content such as interviews and training highlights.
The website also has a section about the Barca Experience Center in Haikou posting updates about the only exhibition center FC Barcelona have set up overseas outside of Spain.
In the future, the club plans to add more interactive sections on the website as well, such as membership, quizzes, competitions and activities where participants can win rewards.
Reference: Yutang Sports
Proofread by Raymond Fitzpatrick
Future of Sport: a resounding success for the Global Sports Week and Viva Technology collaboration
21 Jun 2023 12:27
Related coverage
Barcelona has a new youth training partner in China
15 Dec 2016
Yutang Weekly (2016.1.11-1.17)
17 Jan 2016
Oppo expected to launch FC Barcelona edition device
01 Sep 2015
Oppo expands Barcelona sponsorship
27 Jul 2016
MANCHESTER CITY PACK MOST FINANCIAL PUNCH ON PLANET
04 Jan 2018
More from Yutang Sports
Squash will be significantly boosted by LA28 inclusion
17 Apr 2024
SportAccord 2024 - MediaAccord is ‘rare opportunity’ to meet before Paris 2024
08 Mar 2024
SportAccord Welcomes Return of Principal Media Partner Yutang Sports
01 Feb 2024
SportAccord Summit 2024 Logo Unveiled
29 Nov 2023
Interview Part I with Martin Gibbs, Managing Director of SportAccord: the Power of Sport Is Real
21 Mar 2024
Yutang Sports
loading...