Natural mineral water brand Alps sign three-year partnership with BWF
21 Aug 2019 20:30
On March 13, the NHL launched its official account on both Douyin and Toutiao making it active on four Chinese online platforms, including Weibo and Wechat, with the aim of providing more content via new platforms. Douyin with its overseas version, TikTok, is a short video platform, and the online content platform Toutiao boasts over 700 million users.
With the approach of the 2022 Beijing Olympic and Paralympic Winter Games, ice and snow sports are now receiving much more attention. Currently there are over 12K registered ice hockey players in China with the national governing body of ice hockey.
In the past two years, the NHL has held four pre-season games in China. It aims to provide more entertaining and localized content for hockey fans and enthusiasts through platforms such as Douyin and Toutiao.
At present, NHL matches are available on Tencent Video and CCTV5+.
Reference: Forbes China
Proofread by Raymond Fitzpatrick
Related coverage
03 May 2018
Beijing Sport University receives RMB9m donation to set up Ice and Snow Sports Development Fund
11 Sep 2019
China and Canada have similar number of ice hockey fans
24 Apr 2015
KHL hopes to expand into China ahead of 2022 Olympics
22 May 2015
Yutang Weekly: What happened in the Chinese sports market (9/2-9-8)
08 Sep 2019
More from Yutang Sports
Leading sports charity, Podium Analytics, announces Trusted Research Environment for Global Sport
11 Apr 2024
Meet the world-class speakers on SportAccord’s Plenary sessions
23 Feb 2024
Birmingham Welcomes the World as SportAccord 2024 Kicks Off
08 Apr 2024
Reasons why Leading Gold Partner Sport Event Denmark returns to SportAccord every year
08 Feb 2024
IWGA to confirm the World Games host
11 Apr 2024
Yutang Sports
loading...