VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
On March 13, the NHL launched its official account on both Douyin and Toutiao making it active on four Chinese online platforms, including Weibo and Wechat, with the aim of providing more content via new platforms. Douyin with its overseas version, TikTok, is a short video platform, and the online content platform Toutiao boasts over 700 million users.
With the approach of the 2022 Beijing Olympic and Paralympic Winter Games, ice and snow sports are now receiving much more attention. Currently there are over 12K registered ice hockey players in China with the national governing body of ice hockey.
In the past two years, the NHL has held four pre-season games in China. It aims to provide more entertaining and localized content for hockey fans and enthusiasts through platforms such as Douyin and Toutiao.
At present, NHL matches are available on Tencent Video and CCTV5+.
Reference: Forbes China
Proofread by Raymond Fitzpatrick
Related coverage
Third professional ice hockey club set up in China
22 Nov 2017
Winter sports industry faces talent gap
05 Jan 2017
Ice hockey event kicked off in Beijing
02 Apr 2015
HC Kunlun Red Star sets up new ice hockey team KRS-ORG with A.Z. Sports
02 Aug 2018
China to launch ice hockey league for 2022 Beijing Winter Olympics
15 Aug 2017
More from Yutang Sports
France’s Golden Decade of Sport
14 Jun 2023
Interview Part I with Martin Gibbs, Managing Director of SportAccord: the Power of Sport Is Real
21 Mar 2024
SportAccord 2024 makes a memorable return to Birmingham
13 Apr 2024
Reasons why Leading Gold Partner Sport Event Denmark returns to SportAccord every year
08 Feb 2024
VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023
Yutang Sports
loading...