VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
The Chinese automobile company SWM Motors have title sponsored the 2019 Chinese Football Association Member Association Champions League (CMCL). The signing ceremony was held in Chongqing on February 16.
For the next eight months in the 2019 season, CMCL will bear the name of SWM Motors and present SWM Motors elements in its competitions.
CMCL is the fourth tier of the football league in China, after the Chinese Super League, the Chinese Football Association League and the Chinese Football Association Division Two League. It is the official amateur football league that connects grassroots football with professional football in China.
The reason that SWM Motors sponsor CMCL is to leverage the league’s wide-spread influence among the grassroots football in China, whilst developing the brand’s public image and influence amongst its potential customers.
The private company SWM Motors also title sponsor a Chinese Super League club, the SWM Motors Football club which is located in Chongqing. The partnership was signed in 2018. By partnering with CMCL, SWM Motors hope to increase their influence across China among more ordinary people.
The company mainly produces passenger vehicles in their factory in Chongqing and design center in Italy.
Reference: Titan+
Proofread by Levison Makuvise
Related coverage
SAIC Motors and SIPG FC renew partnership
20 Feb 2019
Aston Martin join hands with Alex Hua Tian
28 Aug 2018
Dongfeng Fengshen sponsors Sina 5X5 Golden Futsal League
04 Jun 2018
BAIC BJEV become title sponsors of the Beijing Bird’s Nest Half Marathon
24 Apr 2018
Dongfeng Nissan and NBA China to strengthen youth sports marketing
04 Jun 2018
More from Yutang Sports
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023
Birmingham Welcomes the World as SportAccord 2024 Kicks Off
08 Apr 2024
Birmingham is embracing a bright future supported by extraordinary sporting legacy
17 Apr 2024
France’s Golden Decade of Sport
14 Jun 2023
Meet the world-class speakers on SportAccord’s Plenary sessions
23 Feb 2024
Yutang Sports
loading...