VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
The Chinese online sports platform, Sina Sports signed a multi-year partnership with the European Tour on February 13, to exclusively live stream all European Tour tournaments on all Sina Sports platforms, effective immediately, until the end of the 2021 season.
The newly-created Sina Sports in-house digital media agency will also manage the European Tour’s social media assets in China for the duration of the streaming partnership, including its official European Tour WeChat and Weibo accounts.
Sina Sports has been streaming the European Tour since November 2018.
Sina Sports is a subsidiary of Sina, a long-established online news portal in China who also owns the Weibo platform. In recent years, Sina Sports have been dedicated to developing original sports events, such as 5x5 Futsal league and the 3x3 basketball league.
The recently announced in-house digital media agency is a new function of Sina Sports. It previously announced an exclusive Weibo operation and commercial deal with Paris Saint-Germain striker Edinson Cavani.
Sina Sports will leverage Sina Golf’s influence regarding golf content in China to help broadcast the European Tour in the market.
Reference: European Tour website
Proofread by Raymond Fitzpatrick
Future of Sport: a resounding success for the Global Sports Week and Viva Technology collaboration
21 Jun 2023 12:27
Related coverage
Haima Automobile Group sponsors Sina 3X3 Basketball Golden League
07 Mar 2018
Sina Sports signs with Jiannong Sports in running races
30 Mar 2018
CHINADA sign cooperation agreement with Sina Sports
29 Dec 2016
Tony Parker joins Sina Sports’ “NBA Protalk”
17 May 2016
Dongfeng Fengshen sponsors Sina 5X5 Golden Futsal League
04 Jun 2018
More from Yutang Sports
SportAccord Summit 2024 Logo Unveiled
29 Nov 2023
HealthAccord spotlights mental health and female athlete well-being
08 Feb 2024
Yutang Sports Appointed as the Official Media Partner of the Future of Sport
14 Jun 2023
Registration open - SportAccord World Sport & Business Summit
18 Dec 2023
SportAccord Welcomes Return of Principal Media Partner Yutang Sports
01 Feb 2024
Yutang Sports
loading...