Natural mineral water brand Alps sign three-year partnership with BWF
21 Aug 2019 20:30
Bundesliga club FC Schalke 04 have opened an office in Shanghai, China strengthening their presence in the market and enhancing their connection with local fans. The office opened on December 1 but the official announcement was made in the middle of December both in China and globally.
The Shanghai office will serve as the headquarters for Asia according to the club’s announcement on its website.
The Managing Director of Schalke 04 (Shanghai) Sports Consulting Ltd. is Philipp Rütgers, who previously worked as Head of Partnerships in Bayern München’s Shanghai office.
FC Schalke 04 have been quite active in the Chinese market in recent years. Since 2016, the club have travelled to China for friendlies every summer and have reached a collaboration with the CSL team Hebei China Fortune FC and the Kunshan government in Jiangsu Province regarding youth training.
Schalke’s Marketing Director, Alexander Jobst, commented on the new office, “We want to further strengthen our position. Through our presence in the market, we now have the opportunity to further grow and improve our contact with the fans and to deepen our partnerships with sponsors and media representatives.”
References: FC Schalke 04 and Weibo
Proofread by Raymond Fitzpatrick
Related coverage
Bayern to expand market by visiting China
11 Feb 2015
GuocoLand China title sponsors 2018 Shanghai International Elite 10k Race
26 Sep 2018
Shanghai sets up soccer training camps
03 Dec 2015
SAIC Motor deny ¥1.5 billion investment in Shanghai SIPG FC
29 Dec 2015
Tiger Woods paid his ninth-time commercial visit to China
26 Apr 2015
More from Yutang Sports
Discover the SportAccord Summit sessions!
31 Jan 2024
Leading sports charity, Podium Analytics, announces Trusted Research Environment for Global Sport
11 Apr 2024
SportAccord 2024 - combating online abuse ‘chance for sport to show its power’
22 Mar 2024
SportAccord scores Summit touchdown with NFL
18 Jan 2024
Gender equality will be reflected at OBS's coverage of the Paris 2024 Olympic Games
16 Apr 2024
Yutang Sports
loading...