VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
Infront China and the Chinese Basketball Association have renewed their partnership up to 2024, with Infront China continuing to be the exclusive global commercial agency of the Chinese national basketball teams. Infront China will exclusively deal with the global business development and promotion of the Chinese national basketball teams.
The partnership will adopt a “2-year + 4-year” model. The existing partnership is reportedly set to expire at the end of 2018.
Since 2005, Infront China have collaborated with the CBA. They also previously, looked after the exclusive commercial development of the CBA league until March 2017 but the CBA Company took back control of the commercial operations. However, Infront China can still sell the sponsorship opportunities for some authorized categories.
In addition to the commercial development of the national team, it is understood that Infront China has also contributed to other areas of team development, such as improving the quality of match organization, providing support for team preparation for major international competitions and supporting recent national team reforms.
The Managing Director of Infront China, Ms Anne Zhao (Zhao Feng), signed the contract with the President of CBA, Yao Ming, on Friday, November 16.
Reference: Sina Sports
Proofread by Raymond Fitzpatrick
Related coverage
22 Nov 2015
Weekly Report: CBA Playoffs and NBA All-Star lift CCTV 5's ratings
23 Feb 2016
Weekly Report: 2017/18 CBA Semifinals took up half of positions on the TOP 10 list
17 Apr 2018
Report on TV broadcasting of CBA in 2013-14
28 Feb 2015
NBA China renews partnership with Dongguan Basketball School
12 Oct 2015
More from Yutang Sports
Discover the SportAccord Summit sessions!
31 Jan 2024
Discover why SportAccord plays central role for Silvers in strategic partnerships
22 Feb 2024
SportAccord Summit 2024 Logo Unveiled
29 Nov 2023
IWGA to confirm the World Games host
11 Apr 2024
SportAccord Media Partners will ensure global audiences are primed with latest news in sport
02 Mar 2024
Yutang Sports
loading...