VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
Infront China and the Chinese Basketball Association have renewed their partnership up to 2024, with Infront China continuing to be the exclusive global commercial agency of the Chinese national basketball teams. Infront China will exclusively deal with the global business development and promotion of the Chinese national basketball teams.
The partnership will adopt a “2-year + 4-year” model. The existing partnership is reportedly set to expire at the end of 2018.
Since 2005, Infront China have collaborated with the CBA. They also previously, looked after the exclusive commercial development of the CBA league until March 2017 but the CBA Company took back control of the commercial operations. However, Infront China can still sell the sponsorship opportunities for some authorized categories.
In addition to the commercial development of the national team, it is understood that Infront China has also contributed to other areas of team development, such as improving the quality of match organization, providing support for team preparation for major international competitions and supporting recent national team reforms.
The Managing Director of Infront China, Ms Anne Zhao (Zhao Feng), signed the contract with the President of CBA, Yao Ming, on Friday, November 16.
Reference: Sina Sports
Proofread by Raymond Fitzpatrick
Related coverage
Beijing Ducks “Pioneer Camp” to take off
12 Oct 2017
Weekly Report: Liaoning Flying Leopards VS Guangdong S.C.Tigers ranked the first
13 Jan 2016
Weekly Report: CBA Playoff Finals back to stage
15 Mar 2016
Infront seeks 450 mln euro loan waiver for Wanda buy
29 May 2015
CBA champions sue former sponsor
23 Jun 2016
More from Yutang Sports
Discover the SportAccord Summit sessions!
31 Jan 2024
SportAccord Media Partners will ensure global audiences are primed with latest news in sport
02 Mar 2024
SportAccord announces first speakers - World Sport & Business Summit 2024
06 Dec 2023
HealthAccord spotlights mental health and female athlete well-being
08 Feb 2024
Future of Sport: a resounding success for the Global Sports Week and Viva Technology collaboration
21 Jun 2023
Yutang Sports
loading...