Natural mineral water brand Alps sign three-year partnership with BWF
21 Aug 2019 20:30
The evening newspaper Fazhi Wanbao has reported that from the 2020 Chinese Super League season, Nike is going to provide a customized jersey design for Beijing Sinobo Guoan FC and at the same time, the Chinese Football Association Super League Co., Ltd. will change the distribution model of kit sponsorship fees among the 16 CSL clubs.
Nike and the Chinese Football Association Super League Co., Ltd. extended their partnership for another 10 years in May 2018, with the fees speculated to be CNY100m.
However, it was reported that Beijing Sinobo Guoan voted against the extension because they thought the sponsorship fee they would receive from the total deal was smaller than the club’s actual value. They believed they would get a higher kit sponsorship deal by themselves.
As a result, the Chinese Super League Co., Ltd., Nike and Beijing Sinobo Guoan FC started discussions on the issue.
According to the latest report by Fazhi Wanbao reporter Wang Fan, Nike is going to provide a globally exclusive jersey design for Beijing Sinobo Guoan from the 2020 CSL season. In the mean time, the Chinese Super League Co., Ltd. is going to stop distributing kit sponsorship fees averagely to each of the 16 clubs and instead will adjust the fees each club can get according to the clubs’ influence and sales of jerseys.
Nike is also said to be going to set up a particular business unit to provide services for each of the CSL clubs.
Reference: Sina Sports
Proofread by Raymond Fitzpatrick
Future of Sport: a resounding success for the Global Sports Week and Viva Technology collaboration
21 Jun 2023 12:27
Related coverage
Beijing Guoan adds 4 youth training partners
02 Nov 2017
Beijing Sinobo Guoan might drop their Nike kits for the new season
18 Jul 2018
Yutang Weekly (2016.2.01-2.06)
06 Feb 2016
Le Sports to start a new round of war for sports rights?
02 Nov 2015
CSL Consumers Report: More than 50% of fans unwilling to pay to watch
31 Aug 2017
More from Yutang Sports
SportAccord Bronze Partners Make Their Mark on Global Stage
08 Mar 2024
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023
HealthAccord spotlights mental health and female athlete well-being
08 Feb 2024
SportAccord 2024 - MediaAccord is ‘rare opportunity’ to meet before Paris 2024
08 Mar 2024
SportAccord announces first speakers - World Sport & Business Summit 2024
06 Dec 2023
Yutang Sports
loading...