Natural mineral water brand Alps sign three-year partnership with BWF
21 Aug 2019 20:30
Serie A side Internazionale Milano partnered with the Kweichow Moutai Distillery Group Technology Co. at a signing ceremony on November 7 in Shanghai. The Marketing General Manager of Kweichou Moutai Distillery Group Technology Development Co., Zhang Zhiwei, Managing Director China of FC Internazionale Milano, Andy Zhang, and the CEO of Guizhou Yidezhi Alcohol Co., Ltd., Xiang Jian, attended the ceremony.
Kweichou Moutai Distillery Group Technology Co. is a subsidiary of Kweichou Moutai Group and is headquartered in the city of Renhuai, Kweichou Province. It produces baijiu products under the brand of Kweichou Moutai.
Under this partnership, Kweichou Moutai Distillery Group Technology Co. becomes the official partner of Internazionale Milano in Greater China, North America and South and East Asia. It will also produce special co-branded baijiu products for Inter Milan fans.
As a first time partner with an overseas sports property for the company, Kweichou Moutai Distillery Group Technology Co. hopes to offer good quality baijiu products to fans of Inter Milan and at the same time market the baijiu culture around the world.
This year is the 110th year of Inter Milan and the club hopes to enhance its relationship with its fans through this partnership and its offers.
The co-branded Inter Milan baijiu products under this partnership will be fully marketed and run by Guizhou Yidezhi Alcohol Co., Ltd.
Reference: Zutan Oumeihui
Proofread by Raymond Fitzpatrick
Future of Sport: a resounding success for the Global Sports Week and Viva Technology collaboration
21 Jun 2023 12:27
Related coverage
Konka to launch personalized TV for Inter Milan
10 Jul 2017
Chang'an Auto become Inter Milan Summer Tour 2019 title sponsor
12 Jul 2019
Yutang Weekly: What happened in the Chinese sports market (7/1 - 7/7)
07 Jul 2019
Suning close to buying into Inter Milan
02 Jun 2016
China's online alcohol retailer Jiuxian partnered with Inter Milan
27 Jul 2015
More from Yutang Sports
Squash will be significantly boosted by LA28 inclusion
17 Apr 2024
Reasons why Leading Gold Partner Sport Event Denmark returns to SportAccord every year
08 Feb 2024
Yutang Sports Appointed as the Official Media Partner of the Future of Sport
14 Jun 2023
Future of Sport: a resounding success for the Global Sports Week and Viva Technology collaboration
21 Jun 2023
SportAccord Bronze Partners Make Their Mark on Global Stage
08 Mar 2024
Yutang Sports
loading...