VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
The Chinese Basketball Association league has partnered with Sina Weibo, with the latter becoming the official social media platform of the league.
In the new 2018-2019 season, the CBA is going to post the latest competition updates and show fans more content about the league via their official Weibo account @CBA联赛. They will also build the league’s influence on Weibo by utilizing teams and players Weibo accounts. Currently, all 20 CBA teams have officially verified Weibo accounts and over 270 current CBA players have officially verified personal accounts on Weibo.
For the new season, CBA and Weibo will offer a series of interactive activities for Weibo users, such as match quizzes, live streaming and hongbao (red envelope) competitions, to provide a better experience to their followers and to further expand the reach of the league.
The General Manager of Business at CBA Company, Jiang Jian says that the collaboration with Weibo is a move to raise the level of the league’s brand building; it can help enhance the connection between the league and fans and can help attract more fans, especially the younger generation.
Reference: Sina
Proofread by Raymond Fitzpatrick
Related coverage
Sina Weibo Partners with the Riot Games on LOL Season 10
21 Aug 2020
CBA signs three-year partnership with Osports
21 Sep 2017
Weekly Report: 2017/18 CBA Semifinals took up half of positions on the TOP 10 list
17 Apr 2018
Weekly Report: Liaoning Flying Leopards VS Guangdong S.C.Tigers ranked the first
13 Jan 2016
Official CBA League company launched in Beijing
22 Nov 2016
More from Yutang Sports
SportAccord Summit 2024 Logo Unveiled
29 Nov 2023
SportAccord 2024 - sport as a ‘powerful, transformative tool’ under spotlight at CityAccord
29 Mar 2024
Leading legal minds tackle athlete representation and rules for transgender athletes at LawAccord
16 Feb 2024
SportAccord Plenary Conference had fruitful talks about the soft power of sport
17 Apr 2024
VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023
Yutang Sports
loading...