VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
Sina Weibo and MIGU recently reached a strategic partnership to collaborate around sports event content and promoting sports IP for both sides.
First, MIGU and Weibo will collaborate around the sports events MIGU has. These sports events were obtained in a partnership between MIGU and Suning announced in July. Under that partnership, MIGU will work with Suning to build a whole new experience for sports fans including advanced premier sports content streaming and news, rich fans engagement and full immersive fan experience. Many of the world top-class sports events obtained by Suning, such as the Chinese Super League, UEFA Champions League, AFC Champions League, European football leagues and UFC, will be streamed and reported under the partnership. Therefore, through the partnership with Weibo, MIGU aims to combine the forces of Weibo to further promote these top sport events as well as some sports events MIGU has created itself.
Specifically, MIGU will open an array of Weibo accounts and will cooperate with Weibo to operate and produce sports events content. It will live stream the sports events and provide short clips and programmes around them on Weibo to expand the reach of their content.
In terms of building sports IP, MIGU and Weibo have a plan to co-create the first fitness variety show in China, upgrade and improve the sports events MIGU have created and promote the sports events of Sina Sports such as 33 Golden League and 5x5 Golden Futsal League by live streaming and other methods.
MIGU also plans to collaborate with Weibo to produce 4k super high-definition live content so that the two sides can continue to offer high definition content to their audiences.
Reference: Sina
Related coverage
China Mobile’s MIGU Gaming and Fengkuang.com to develop a football mobile game
04 Jul 2018
Sina signs up Chinese singer Li Yifeng for their FIFA World Cup reporting strategy
30 Mar 2018
Chengdu Marathon partners with China Mobile Sichuan
01 Jul 2019
NBA and Migu announce multi-platform content and marketing partnership in China
07 Dec 2018
Dongfeng Nissan Weibo NBA Fan Night to be held in Shanghai
13 Sep 2019
More from Yutang Sports
Birmingham is embracing a bright future supported by extraordinary sporting legacy
17 Apr 2024
SportAccord Summit 2024 Logo Unveiled
29 Nov 2023
HealthAccord spotlights mental health and female athlete well-being
08 Feb 2024
Yutang Sports Appointed as the Official Media Partner of the Future of Sport
14 Jun 2023
SportAccord Media Partners will ensure global audiences are primed with latest news in sport
02 Mar 2024
Yutang Sports
loading...