VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
English Premier League club Liverpool FC have renewed their partnership with automobile brand Morris Garages China (MG China) for the 2018/19 season. MG China will continue as an Official Chinese Partner of Liverpool FC.
The two parties first partnered with each other in 2016.
Under the renewal, MG China will provide a series of benefits for Liverpool football fans. For example, MG China will invite youth training coaches from Liverpool FC to visit Shanghai’s Formula 1 venue, and will offer professional racing car and football clinics for fans. The brand will also select fans interacting via the WeChat and Weibo accounts of MG China to give out Liverpool shirts signed by Liverpool football stars. MG China will also launch a special Liverpool edition of their SUV “MG HS” which is nicknamed the ‘Hormone SUV”.
Originally a British automobile brand, MG was acquired by Nanjing Automobile (Group) Corporation in 2006 and later became a brand of SAIC MOTOR after Nanjing Automobile was acquired by SAIC MOTOR in 2007. Its Chinese manufacturing base is in Nanjing.
Reference: NetEase Automobile
Proofread by Raymond Fitzpatrick
Related coverage
Liverpool hoping for £90m Anfield main stand sponsorship from Chinese firms
22 Feb 2016
Liverpool FC partners with Tencent Sports
27 Oct 2015
China Grand Auto to title sponsor Flying Tiger
19 Sep 2018
Chang'an Auto become Inter Milan Summer Tour 2019 title sponsor
12 Jul 2019
PPTV launch specialized TV set for Liverpool Football Club
23 May 2017
More from Yutang Sports
France’s Golden Decade of Sport
14 Jun 2023
HealthAccord spotlights mental health and female athlete well-being
08 Feb 2024
SportAccord Summit 2024 Logo Unveiled
29 Nov 2023
SportAccord scores Summit touchdown with NFL
18 Jan 2024
VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023
Yutang Sports
loading...