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Chinese energy drink brand Hi-Tiger has become the sponsor of the basketball event, the Stankovic Continental Cup 2018, which is being played in Shenzhen from August 14 to 17 by China, Croatia, Finland and Tunisia.
Hi-Tiger becomes the designated energy drink of the event. Its branded messages will appear on the court-side LED boards during the games and it will provide energy drinks for the event.
The partnership was brokered by Chinese sports sponsorship agency Yutang Sports.
Through this partnership, Hi-Tiger hopes to demonstrate its support for Chinese basketball and attract the attention and engage more Chinese basketball and sports fans. Its brand spirit of looking for challenges and releasing energies also match well with the event.
Hi-Tiger have a good history in sports partnerships. They signed up with the Chinese Basketball Association as Official Supplier in 2013. In 2017, they sponsored the FIA F4 Chinese Championship as the Official Strategic Partner and also title sponsored the Hi-Tiger China Formula Grand Prix. They are also a sponsor of the 2017 and 2018 Clubs Super Cup in China, a summer football friendly tournament played by international and Chinese football clubs. Besides sports, Hi-Tiger is also active in entertainment sponsorship.
The brand belongs to Dali Foods Group in China. According to the 2017 financial report of Dali Foods Group, Hi-Tiger sales increased 31.4% year-on-year.
Reference: Yutang Sports
Proofread by Raymond Fitzpatrick
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