Natural mineral water brand Alps sign three-year partnership with BWF
21 Aug 2019 20:30
The American lifestyle and performance footwear brand Skechers organized its 2019 Spring Products Order dinner last week. During the event, Skechers China presented their business growth in China over the past 10 years and showed confidence in their future development.
Skechers satisfactorily described their past 10 years’ business in China as an upward growth. They officially entered the Chinese market in 2008, making 2018 the 10th anniversary of them in China.
Skechers revealed they had achieved an average growth of 73% per year in gross sales in the past ten years, jumping from gross sales of CNY74m (USD11.19m) in 2008 to CNY10.43bn (USD1.58bn) in 2017. Brand awareness has increased from 14% in 2016 to 38% in 2017. The number of retail stores in China was more than 2,446 as of 2017.
At the event Skechers China also signed with three new partners, Belle International, Wangfujing Group and Capital Grand, to help further expand in the market.
It was also revealed at the event that Skechers will focus on opening its premier experiential stores rather than focusing merely on the number of stores. New retail which is a big trend in recent years, will also be paid attention to by the brand.
Chen Weili, the CEO of Skechers China, Skechers Hong Kong, Skechers Korea and Skechers Southeast Asia, expressed his confidence that in 2018 Skechers sales in China would surpass the expectation of CNY15bn (USD2.27bn).
Source: iFeng
Proofread by Raymond Fitzpatrick
Related coverage
08 Nov 2017
Chinese Modern Pentathlon Team partners with sportswear brand Zoke
16 Oct 2018
Chinese sports brands boost sales on Double 11
14 Nov 2017
Joma signs up Chinese actress Li Bingbing
29 Jan 2018
Reebok Classic sign up Song Qian as new ambassador
05 Feb 2018
More from Yutang Sports
SportAccord Welcomes Return of Principal Media Partner Yutang Sports
01 Feb 2024
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023
SportAccord 2024 - MediaAccord is ‘rare opportunity’ to meet before Paris 2024
08 Mar 2024
SportAccord 2024 - combating online abuse ‘chance for sport to show its power’
22 Mar 2024
Leading legal minds tackle athlete representation and rules for transgender athletes at LawAccord
16 Feb 2024
Yutang Sports
loading...