VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
Chinese eSports club RNG have announced Mercedes-Benz as their new official partner on June 17 at the first match of their summer LPL league played in their brand new home ground, Wukesong Arena in Beijing.
Currently, Mercedes-Benz sponsors the 2018 League of Legends Pro League (LPL) and recently sponsored the 2017 LOL World Championships in China. This is the first time they have sponsored an eSports club. Mercedes-Benz will specifically market one of its SUV types, the GLA SUV, targeting the younger generation.
Tencent Sports comments that the reason for this partnership is that Mercedes-Benz values the efforts RNG have put into brand building and the promotion of eSports, apart from the fact that RNG is one of the top eSports clubs in China right now.
On the same day, RNG also officially announced their new home ground, the Wukesong Arena in Beijing by organizing an opening ceremony and press conference. This makes RNG the first eSports club to have a home ground in Beijing and they will play their home games in this top class arena.
The ticket prices for RNG’s home games in Wukesong Arena are not expensive. According to online information, the prices for the ongoing 2018 summer LPL events are CNY50 (USD7.73) and CNY80 (USD12.36) each match, which is good news for fans.
RNG was founded in May 2012 and currently has teams in four eSports games, LPL, Overwatch, Kings of Glory and Freestyle (a street basketball game). Its LPL side won the 2018 Spring LPL, 2016 Spring LPL and other tournaments.
Source: Tencent
Proofread by Raymond Fitzpatrick
Related coverage
iRena-backed Ourgame reports steady growth in Q2
30 Aug 2017
What is the future for eSports as an academic major in Chinese universities?
10 Aug 2017
Chinese eSports player Jian ‘Uzi’ Zihao appears in Nike campaign
24 Oct 2018
14 Jul 2016
Rapoo—another partner for Yiwu International Esports Tournament
16 Apr 2015
More from Yutang Sports
Meet the world-class speakers on SportAccord’s Plenary sessions
23 Feb 2024
SportAccord announces first speakers - World Sport & Business Summit 2024
06 Dec 2023
HealthAccord spotlights mental health and female athlete well-being
08 Feb 2024
SportAccord scores Summit touchdown with NFL
18 Jan 2024
SportAccord Bronze Partners Make Their Mark on Global Stage
08 Mar 2024
Yutang Sports
loading...