Natural mineral water brand Alps sign three-year partnership with BWF
21 Aug 2019 20:30
One of the leading Chinese streaming platforms, Youku, officially announced this morning (May 29th) that they had obtained the media rights to the 2018 FIFA World Cup to be held in Russia, by becoming an official designated new media partner of CCTV.
Under this partnership, they have received the rights to live stream, on-demand videos, match highlights and others. Chinese audiences will therefore be able to watch high-definition live streaming of all 64 matches of the World Cup on the Youku mobile app and website. Users of Youku’s Android app for large-screen devices, CIBN Kumiao Yingshi, Alibaba’s Internet TV box Tianmao Mohe and the Alibaba smart projector Tianmao Moping, can also watch high-definition content of the World Cup.
Up to now, Youku is the second company in China following China Mobile that have partnered with CCTV for live streaming of the World Cup. It is also the only streaming platform among the top 3 platforms, namely, Youku, iQiyi and Tencent in China to have obtained the rights.
Youku belongs to the Alibaba Digital Media & Entertainment Group. The parent company of Youku, Heyi Group (合一集团), was acquired by Alibaba in 2015 for USD5.6bn and now serves as an important online video and entertainment platform of Alibaba.
This acquisition of the World Cup media rights is seen as a signal of Youku fully entering the sports content market and as a match to Youku’s strategy on the combination of e-retailing and content.
Source: Xinhua
Proofread by Raymond Fitzpatrick
Related coverage
China Media Group Signs Strategic Partnership Agreements with Beijing 2022 Winter Olympics
23 Sep 2020
Alibaba company UCWeb obtains video rights to 2018 World Cup from CCTV
08 Jun 2018
Alibaba invests in gym company Space Cycle
22 Jan 2018
Weekly report: CCTV 5 went back to No. 1 with Argentina vs Iceland being the focus
20 Jun 2018
Weekly Report: EAFF East Asian Cup took up 3 positions on the TOP 10 matches list
19 Dec 2017
More from Yutang Sports
SportAccord announces first speakers - World Sport & Business Summit 2024
06 Dec 2023
Birmingham is embracing a bright future supported by extraordinary sporting legacy
17 Apr 2024
Gender equality will be reflected at OBS's coverage of the Paris 2024 Olympic Games
16 Apr 2024
SportAccord 2024 makes a memorable return to Birmingham
13 Apr 2024
WFDF is ready to fly in Chengdu for the World Games 2025
17 Apr 2024
Yutang Sports
loading...