Natural mineral water brand Alps sign three-year partnership with BWF
21 Aug 2019 20:30
On May 18th, Mitsubishi Heavy Industries (MHI) signed a strategic cooperation with Orient Golf, which will see Mitsubishi become the title sponsor of the 2018 China LPGA-Xiamen Orient Masters and the designated air conditioning partner of China LPGA for the year 2018.
MHI Residential Air-conditioners (Shanghai) Co. Ltd., is a wholly-owned subsidiary of Mitsubishi in China, will also sign a strategic cooperation deal with Orient Golf.
The MHI Shanghai company has been an active player in sports marketing since it became the sponsor of Chinese female golfer Ye Liying. Later in 2015 and 2016, the company also sponsored two other Chinese female golfers, Yan Jing and Li Jiayun respectively. MHI Shanghai is also the title sponsor of the Shanghai Junior Golf Tour.
Speaking on the cooperation, Luo Xiaomin, Managing Director of MHI Shanghai, said, “MIH Air-conditioners have been involved in the cause of promoting golf for many years. We also adhere to preciseness, enhancement and the strict standards required on the golf course during our development and research projects.”
The 2018 Orient Masters will be held from October 11 to 13 at Orient Golf Club in Xiamen.
Source: Sina
Proofread by William Logsdon
Related coverage
CTBC promotes in Greater China by sponsoring golfer
02 Mar 2015
HSBC nurtures golfing in China
07 Nov 2014
China Royal Trophy golf event postponed
17 Dec 2014
Golf starlet to represent le coq sportif in China
29 Oct 2015
Puma Golf’s distributor in China sponsors the recent 2017 Hainan Open Golf
17 Oct 2017
More from Yutang Sports
HealthAccord spotlights mental health and female athlete well-being
08 Feb 2024
SportAccord 2024 - combating online abuse ‘chance for sport to show its power’
22 Mar 2024
Discover why SportAccord plays central role for Silvers in strategic partnerships
22 Feb 2024
SportAccord 2024 - sport as a ‘powerful, transformative tool’ under spotlight at CityAccord
29 Mar 2024
SportAccord Welcomes Return of Principal Media Partner Yutang Sports
01 Feb 2024
Yutang Sports
loading...