VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
Chinese water heater, kitchen appliances and hot water system manufacturer, Vanward announced a partnership deal with the Argentina Football Association on May 10, becoming the Official Sponsor of the Argentina Men’s Football Team.
The partnership is aimed at marketing the brand through taking advantage of the 2018 FIFA World Cup. On an official marketing poster of the partnership, it says that Vanward teams up with the Argentina team to compete in the upcoming 2018 FIFA World Cup, which will kick off on June 14 in Russia.
Founded in 1993, Vanward is headquartered in Foshan, Guangdong Province and is listed on the A-shares market in China. According to its official company profile, its products are sold in 95 countries and regions around the world. It is also one of only two Chinese brands that were ranked among the global top 10 water heater brands as selected by the Building Services Research and Information Association (BSRIA).
The company said they specifically chose May 10 to announce the partnership because it celebrates China Brand Day. The President of Vanward, Lu Yucong, said that May 10 was chosen to announce the news as “ they hoped to show the world their determination to build a Chinese brand.”
Vanward is currently a sponsor of the 2018 edition of the well-known Chinese singing competition and entertainment show, Singer, which is produced by and aired on Hunan Satellite TV and also became the strategic partner of the China Space Foundation at the end of 2016.
Vanward’s deal with Argentina derives from their shared value of commitment to excellence. This is the first time for the Chinese brand to embrace sports marketing, which will help the brand grow its international image through football and sell more products and services to markets outside China.
Recently, the Argentina team’s rival, the Portuguese national football team, has signed Chinese financing company Leadercf as its official sponsor.
Source: Cheaa.com
Proofread by Raymond Fitzpatrick
Related coverage
Weekly Report: Asian WCQ match China VS Qatar topped the rating list
13 Sep 2017
Tom Watt: China needs 15 years to land World Cup
01 Jun 2015
Great Sports to broadcast the 2018 FIFA World Cup in Russia
12 Jun 2018
Weekly report: Team China experienced a triumph in World Cup Qualifiers
17 Nov 2015
Mengniu Group secure position on 2018 FIFA World Cup sponsors roster
20 Dec 2017
More from Yutang Sports
SportAccord calls for the power of sport to lead anti-abuse actions
17 Apr 2024
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023
SportAccord scores Summit touchdown with NFL
18 Jan 2024
SportAccord announces first speakers - World Sport & Business Summit 2024
06 Dec 2023
SportAccord 2024 - sport as a ‘powerful, transformative tool’ under spotlight at CityAccord
29 Mar 2024
Yutang Sports
loading...