VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
The Premier League outfit, Arsenal FC, has signed a global agreement naming the Chinese electric vehicle manufacturer, BYD Auto, as the club’s official car and bus partner.
This deal marks Arsenal’s further efforts to embrace a greener future, following the club’s work to “power Emirates Stadium and all other Arsenal sites with 100% renewable energy.”
Under the agreement, BYD will be able to raise its global brand awareness through a series of marketing rights, such as pitchside LED signage, branding on dugout seats at Emirates Stadium, as well as special promotional events featuring Arsenal Legends in China.
In addition to this, the two sides are also expected to offer unique experiences for target customers and use social media channels to engage with Chinese fans.
Vinai Venkatesham, our chief commercial officer, said, “Arsenal is one of the most popular football clubs in China and we are looking forward to supporting the ambitious global growth plans of BYD and helping them engage with the millions of supporters we have in China and around the world.”
Sherry Li, BYD’s brand and public relations director, commented, “This partnership shows that BYD, Arsenal Football Club and its global fanbase believe in a greener future and the deal will help us build our name here in China and around the world.”
Source: Arsenal
Proofread by William Logsdon
Related coverage
29 Nov 2015
John Barnes comes for Liverpool’s China trip
02 Jan 2016
Arsenal FC links with China’s CCTV5
25 Jan 2016
Arsenal to build 50 football academies in China
20 Mar 2015
Report: Huawei not to renew Arsenal deal
17 Jun 2016
More from Yutang Sports
Interview with Nicolas Maurer: Becoming Mainstream and at the Forefront of French Esports Industry
04 Oct 2023
SportAccord Media Partners will ensure global audiences are primed with latest news in sport
02 Mar 2024
Gender equality will be reflected at OBS's coverage of the Paris 2024 Olympic Games
16 Apr 2024
Discover the SportAccord Summit sessions!
31 Jan 2024
SportAccord Bronze Partners Make Their Mark on Global Stage
08 Mar 2024
Yutang Sports
loading...