Natural mineral water brand Alps sign three-year partnership with BWF
21 Aug 2019 20:30
As one of the sponsors of the Color Run in China, ANTA launched the Color-Run-themed T-shirts and shoes for participants at the Hangzhou edition of the 2018 Color Run.
Zhu Minjie, Senior Director for ANTA Brand Center, emphasized that ANTA’s main purpose is to sponsor the Color Run but also according to Zhu, ANTA hope to encourage runners to enjoy their running rather than focusing on results, times or medals.
On the other hand, showing ANTA’s expertise and technology in the design and manufacture of running apparel in this popular running event is to engage the runners and leave them with a lasting positive happy experience is also something ANTA wants from this sponsorship.
The Color Run, created by Travis Snyder from Utah, is an event series and five kilometer paint race that is owned and operated by The Color Run LLC. In March 2011, it was first held in Phoenix, Arizona with 6,000 people taking part.
Currently, the Run takes place in North America, South America, Europe, Asia, New Zealand, Australia, Africa and the United Arab Emirates. The untimed event has no winners or prizes, but runners are showered with colored powder, made of food-grade corn starch, at stations along the run.
Source: Sina
Proofread by Raymond Fitzpatrick
Related coverage
Chinese sports brands boost sales on Double 11
14 Nov 2017
FILA signs young Chinese star Wang Yuan as brand ambassador
12 Jun 2018
Insiders: ANTA to acquire children's wear brand for HKD60m
08 Sep 2017
ANTA reports over 40% growth in the first half of 2018
14 Aug 2018
Spartan Race releases its 2018 event plan for China
07 Feb 2018
More from Yutang Sports
Gender equality will be reflected at OBS's coverage of the Paris 2024 Olympic Games
16 Apr 2024
SportAccord calls for the power of sport to lead anti-abuse actions
17 Apr 2024
SportAccord Media Partners will ensure global audiences are primed with latest news in sport
02 Mar 2024
Birmingham Welcomes the World as SportAccord 2024 Kicks Off
08 Apr 2024
SportAccord Summit 2024 Logo Unveiled
29 Nov 2023
Yutang Sports
loading...