VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
As one of the sponsors of the Color Run in China, ANTA launched the Color-Run-themed T-shirts and shoes for participants at the Hangzhou edition of the 2018 Color Run.
Zhu Minjie, Senior Director for ANTA Brand Center, emphasized that ANTA’s main purpose is to sponsor the Color Run but also according to Zhu, ANTA hope to encourage runners to enjoy their running rather than focusing on results, times or medals.
On the other hand, showing ANTA’s expertise and technology in the design and manufacture of running apparel in this popular running event is to engage the runners and leave them with a lasting positive happy experience is also something ANTA wants from this sponsorship.
The Color Run, created by Travis Snyder from Utah, is an event series and five kilometer paint race that is owned and operated by The Color Run LLC. In March 2011, it was first held in Phoenix, Arizona with 6,000 people taking part.
Currently, the Run takes place in North America, South America, Europe, Asia, New Zealand, Australia, Africa and the United Arab Emirates. The untimed event has no winners or prizes, but runners are showered with colored powder, made of food-grade corn starch, at stations along the run.
Source: Sina
Proofread by Raymond Fitzpatrick
Related coverage
FILA signs Chinese actress Ma Sichun
30 Jan 2019
Klay Thompson and Anta co-fund Adream Center in Guiyang
29 Jun 2018
FILA names Chinese actor Chen Kun as brand ambassador
04 Sep 2017
ANTA’s market capitalization reached over HKD70 billion
04 Jul 2017
Spartan Race releases its 2018 event plan for China
07 Feb 2018
More from Yutang Sports
VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023
SportAccord announces first speakers - World Sport & Business Summit 2024
06 Dec 2023
SportAccord Welcomes Return of Principal Media Partner Yutang Sports
01 Feb 2024
Meet the world-class speakers on SportAccord’s Plenary sessions
23 Feb 2024
IWGA to confirm the World Games host
11 Apr 2024
Yutang Sports
loading...