VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
Inter Milan has recently named Chinese technology company, Black Fish, as an official partner of the club in China.
Inter Milan, which made its debut in 1909, sold a majority stake to Suning Holdings Group in June 2016. According to filings, the total investment from Suning was around €270 million. Under this new deal, the two sides will launch a series of fan-based activities for Inter Milan, aiming to provide better services to fans throughout China.
Sports marketing has become an important tool for Chinese brands to reach more target customers. Black Fish also struck up a 100-million-yuan strategic agreement with PPTV, a media platform under Suning Sports, becoming the title sponsor for the broadcast of the 2018 Chinese Super League on the digital platform.
“Our cooperation with Inter Milan and PPTV is a way for us to show our passion and support for soccer, as well as engage with more young customers,” As Chen Fuwei, co-founder and CMO of Black Fish said. “We aim to maintain a close relationship with our target audience, helping us to enter the 2.0 era of sports marketing.”
Proofread by William Logsdon
Related coverage
Two new openings in China for Inter Academy Introducing Inter Academy centres in Jiangsu & Shenyang
05 Jun 2018
Konka to launch personalized TV for Inter Milan
10 Jul 2017
Yutang Weekly: What happened in the Chinese sports market (7/1 - 7/7)
07 Jul 2019
Inter Milan want growth in Chinese market
31 May 2016
T3 Go launched before Inter Milan summer friendly in Nanjing
23 Jul 2019
More from Yutang Sports
SportAccord announces first speakers - World Sport & Business Summit 2024
06 Dec 2023
SportAccord scores Summit touchdown with NFL
18 Jan 2024
SportAccord calls for the power of sport to lead anti-abuse actions
17 Apr 2024
Interview Part I with Martin Gibbs, Managing Director of SportAccord: the Power of Sport Is Real
21 Mar 2024
WFDF is ready to fly in Chengdu for the World Games 2025
17 Apr 2024
Yutang Sports
loading...