VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
Inter Milan has recently named Chinese technology company, Black Fish, as an official partner of the club in China.
Inter Milan, which made its debut in 1909, sold a majority stake to Suning Holdings Group in June 2016. According to filings, the total investment from Suning was around €270 million. Under this new deal, the two sides will launch a series of fan-based activities for Inter Milan, aiming to provide better services to fans throughout China.
Sports marketing has become an important tool for Chinese brands to reach more target customers. Black Fish also struck up a 100-million-yuan strategic agreement with PPTV, a media platform under Suning Sports, becoming the title sponsor for the broadcast of the 2018 Chinese Super League on the digital platform.
“Our cooperation with Inter Milan and PPTV is a way for us to show our passion and support for soccer, as well as engage with more young customers,” As Chen Fuwei, co-founder and CMO of Black Fish said. “We aim to maintain a close relationship with our target audience, helping us to enter the 2.0 era of sports marketing.”
Proofread by William Logsdon
Future of Sport: a resounding success for the Global Sports Week and Viva Technology collaboration
21 Jun 2023 12:27
Related coverage
China’s changing attitudes towards investing in overseas sports properties
08 Jan 2018
INTER ACADEMY LANDS IN HONG KONG
02 Aug 2018
Hisense becomes official partner of Inter Milan’s Asian Summer Tour
15 Jul 2019
06 Apr 2016
Suning Sports Flagship Store opens in Nanjing
29 Nov 2016
More from Yutang Sports
Squash will be significantly boosted by LA28 inclusion
17 Apr 2024
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023
SportAccord calls for the power of sport to lead anti-abuse actions
17 Apr 2024
SportAccord Media Partners will ensure global audiences are primed with latest news in sport
02 Mar 2024
Yutang Sports Appointed as the Official Media Partner of the Future of Sport
14 Jun 2023
Yutang Sports
loading...