Natural mineral water brand Alps sign three-year partnership with BWF
21 Aug 2019 20:30
On March 15, Sina Corporation officially announced the establishment the Weibo eSports Club. China’s internet giant has empowered Shanghai Jingzong Culture Media Company with the exclusive rights to establish the club, organize eSports events, produce the peripheral products and launch campaigns across Sina.com and Sina Weibo.
According to an official announcement, the club has established a team for PlayerUnknown's Battlegrounds, an online battle royale game, and is preparing to set up teams for other popular games. The club aims to focus on eSports team planning, talent fostering, distribution and promotion, intellectual property and events.
Sina has plans to hold eSports tournaments, which is expected to include games such as League of Legends, PlayerUnknown's Battlegrounds and King of Glory, in China’s major cities such as Shenyang, Beijing, Xi’an, Chengdu, Wuhan, Shanghai and Guangzhou.
According to Sina, the internet company hopes that it can commercialize the eSports industry through the company’s resources and foster up more eSports talents for the country.
Newzoo said that China is the second-biggest market after North America for esports revenue, accounting for 16 percent of the global total in 2017.
Source: Sina
Proofread by William Logsdon
Future of Sport: a resounding success for the Global Sports Week and Viva Technology collaboration
21 Jun 2023 12:27
Related coverage
Samyang named as new sponsor of Sina 3x3 Golden League
17 Apr 2018
Suning Gaming sign new sponsor Thunderobot
30 Jan 2019
Watermelon Video embraces eSports business
20 Mar 2018
Lanxiang Vocational School to recruit eSports professionals
07 Feb 2018
Sina Sports joins forces with PGA
04 Aug 2017
More from Yutang Sports
SportAccord announces first speakers - World Sport & Business Summit 2024
06 Dec 2023
SportAccord Summit 2024 Logo Unveiled
29 Nov 2023
Registration open - SportAccord World Sport & Business Summit
18 Dec 2023
Meet the world-class speakers on SportAccord’s Plenary sessions
23 Feb 2024
Birmingham Welcomes the World as SportAccord 2024 Kicks Off
08 Apr 2024
Yutang Sports
loading...