VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
On March 14, Hangzhou Wahaha Group joined Mentholatum to become the second official sponsor of the Portugal national football team in China.
Under the new deal, the Chinese beverage producer will launch both on and offline campaigns regarding premium football property. Wahaha is also be permitted to use images of all the team players including Cristiano Ronaldo in its product packages, print and video ads.
The sponsorship will give Chinese fans opportunities to interact with Portuguese football stars like Cristiano Ronaldo, Pepe and Andre Gomes and be able to watch the World Cup games live.
Portugal, champions of Euro 2016, is expected to become a focus of attention at the upcoming FIFA World Cup. Wahaha aims to use the sponsorship to attract a younger audience to its customer base, and speed up its international expansion.
This is not the first time for Wahaha to embrace sports marketing. The Chinese brand once supported Manchester United, China MTB Open and the 13th National Student Sports Games of China.
Source: China Sports Media Official WeChat
Proofread by William Logsdon
Related coverage
Jorge Mendes to partner with Ali Sports
20 Jan 2016
27 Sep 2015
Vanke refused to invest in soccer and basketball
06 Jul 2015
Chinese brands dominated Bhutan’s Changlimithang Stad.
17 Jun 2015
Port Adelaide FC to break into Chinese market
27 Aug 2015
More from Yutang Sports
SportAccord 2024 - MediaAccord is ‘rare opportunity’ to meet before Paris 2024
08 Mar 2024
Leading legal minds tackle athlete representation and rules for transgender athletes at LawAccord
16 Feb 2024
Meet the world-class speakers on SportAccord’s Plenary sessions
23 Feb 2024
SportAccord announces first speakers - World Sport & Business Summit 2024
06 Dec 2023
SportAccord Bronze Partners Make Their Mark on Global Stage
08 Mar 2024
Yutang Sports
loading...