VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
The Chinese energy drink brand Eastroc Super Drink has been appointed as the Official Supplier of the 2018/2019 Chinese Super League (CSL).
Lin Mugang, Vice-President of Eastroc Super Drink Group, stated at the press conference held on March 1 that the CSL is the top football league in China, making itan important resource for enterprises interested in sports marketing. By becoming the league’s Official Supplier, the brand wants to support the national football league and the development of Chinese football.
Based on this new sponsorship deal, Eastroc Super Drink launched a philanthropic project at the press conference. with Lin introducing that Eastroc Super Drink will donate RMB 10k to a foundation for each goal scored by an U23 player in the CSL. The foundation was set up by Guangzhou Evergrande’s star Feng Xiaoting to develop youth football in China.
In fact, it is not the first time that Eastroc Super Drink has sponsored a sports league. Last year, Eastroc Super Drink partnered as sponsor with the International Champions Cup China in Guangzhou. Also in 2017 the brand’s marketing campaigns also took place in sports events such as auto racing, eSports and mixed martial arts.
Founded in 1987, Eastroc Super Drink is an energy drink originating and conceived in China, making it one of China's best-selling local energy drink brands. It has the third largest market share in China after Red Bull and Hi-Tiger.
Source: Yutang Sports
Proofread by Raymond Fitzpatrick
Related coverage
Chinese Super League and English Premier League to collaborate
07 Nov 2018
Imagine China sues Osports and submits multimillion Yuan claim
28 Mar 2017
Tianjin Teda FC appoints new club manager
24 Nov 2015
Beijing Renhe and Shanghai Shenhua sign youth training partnerships
28 Mar 2018
Hebei China Fortune fined for wearing wrong kit
18 Apr 2016
More from Yutang Sports
VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023
SportAccord Media Partners will ensure global audiences are primed with latest news in sport
02 Mar 2024
Discover the SportAccord Summit sessions!
31 Jan 2024
HealthAccord spotlights mental health and female athlete well-being
08 Feb 2024
SportAccord 2024 - combating online abuse ‘chance for sport to show its power’
22 Mar 2024
Yutang Sports
loading...