Natural mineral water brand Alps sign three-year partnership with BWF
21 Aug 2019 20:30
On February 28, the Chinese Super League (CSL) club Chongqing Dangdai Lifan officially signed a new title sponsorship with SWM Motors, which will see the team renamed as Chongqing Dangdai Lifan Football Club SWM Team, or Chongqing SWM, for the 2018 season.
There will not be any change regarding the shareholding rights and ownership of the club, although the team emblem has removed elements of Dangdai Motors, a rival of SWM Motors. At the same time, the team buses have also been re-painted to display the new logo.
The new 3-year deal, which includes title sponsorship, and advertising rights on the front and the back of players’ shirts, is reportedly worth 157.25 million yuan. As shown in the supplementary terms, if the team ranked the 5th to 14th place in the season, the sponsorship fee will remain the same. If the team can reach the 2nd to 4th place and the 1st place, the sponsorship fee will grow by 20% and 30% respectively.
Under the new deal, the two sides are expected to provide more access for fans to interact with the team as well as boost Chongqing soccer through campus activities and charity causes.
SWM Motor is not a newcomer to sports marketing. Its parent company, Shineray, once helped Chinese player Shao Jiayi make a presence in Bundesliga and also sponsored Chinese women’s soccer and the CSL.
The team will play its first CSL game for the 2018 season against Beijing Renhe at 15:30 on March 3.
Source: LeSports, Sohu & cfi.net.cn
Proofread by William Logsdon
Related coverage
Weekly report: Basketball games wrapped up TOP 3 positions in list
31 Oct 2017
New digital media and its rising role in Chinese sports reform
21 Oct 2015
SAIC Motor partners with Chinese Super League
18 May 2018
CSL to introduce referees from Europe and America
27 Sep 2017
Transfer fees restrictions to remain in place during the 2018 winter transfer window
04 Jan 2018
More from Yutang Sports
Wiz-Team provides smart event management system for SportAccord 2024
14 Mar 2024
Birmingham is embracing a bright future supported by extraordinary sporting legacy
17 Apr 2024
Ingmar De Vos elected as the next ASOIF President
10 Apr 2024
Meet the world-class speakers on SportAccord’s Plenary sessions
23 Feb 2024
Discover why SportAccord plays central role for Silvers in strategic partnerships
22 Feb 2024
Yutang Sports
loading...