VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
LAUSANNE, Switzerland – The SportAccord Convention World Sport & Business Summit for sporting leaders today confirmed its new brand name ‘SportAccord’ and unveiled a vibrant new logo. Following in the footsteps of SportAccord, the International Federation (IF) Forum also shared its refreshing new logo, proudly displaying its stylish new colours in similar fashion.
SportAccord and the IF Forum are now part of the renamed legal entity ‘GAISF Services and Events Association’ formerly known as SportAccord Convention. The alignment of names and the new visual identity provides the opportunity to set the scene for future activities of GAISF Services and Events Association. The new structure creates a platform which will continue to serve the needs of the global sports community, the international sports federations and their stakeholders while embracing and creating exciting new opportunities.
SportAccord stakeholders include: GAISF (Global Association of International Sports Federations), ASOIF (Association of Summer Olympic International Federations), and AIOWF (Association of International Olympic Winter Sports Federations).
SportAccord and GAISF President Patrick Baumann said: “The new brand identity represents an exciting time for SportAccord and one of opportunity – as the name reflects our organisation’s heritage while allowing for a fresh vibrant look that symbolises its bright future.”
The new logo design was created by José Miguel Tortajada Aguilar, an international award-winning Barcelona designer whose accolades were achieved as a result of his work for many well-known brands.
His colourful and striking design complements the logo created for GAISF and makes a powerful impact – the prime purpose of any logo. Designer José Miguel Tortajada Aguilar explained his aim was to create a design which is memorable and practical, ensuring the logo is fit for purpose across any medium or platform. Delegates can look forward to experiencing the new visual identity at the upcoming SportAccord 2018 taking place in Bangkok (15-20 April 2018).
For media enquiries, email the Media Relations Officer: jenny.edmondson@sportaccord.com
Related coverage
SportAccord World Sport & Business Summit in Ekaterinburg Rescheduled for May 2022
06 Aug 2021
Yutang Sports hosted workshop in SportAccord 2018 on the 2017 Chinese sports sponsorship market
23 Apr 2018
PRINCIPAL MEDIA PARTNERS iSPORTCONNECT, SPORTCAL, SPORTSPRO, YUTANG SPORTS CONFIRMED
11 Mar 2019
GAISF LAUNCHES INAUGURAL WORLD URBAN GAMES HOST CITY SELECTION PROCESS
21 Apr 2018
‘SMART’ CLOTHING AND BODY SENSORS TO HIT THE stage IN debut product SHOWCASE AT SPORTACCORD 2018
28 Feb 2018
More from Yutang Sports
Reasons why Leading Gold Partner Sport Event Denmark returns to SportAccord every year
08 Feb 2024
Leading legal minds tackle athlete representation and rules for transgender athletes at LawAccord
16 Feb 2024
SportAccord announces first speakers - World Sport & Business Summit 2024
06 Dec 2023
Discover why SportAccord plays central role for Silvers in strategic partnerships
22 Feb 2024
SportAccord 2024 - combating online abuse ‘chance for sport to show its power’
22 Mar 2024
Yutang Sports
loading...