VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
The Japanese sportswear giant ASICS recently held a product launch ceremony where it also announced actress Jiang Shuying and actor Li Zhiting as the brand’s new ambassadors for the Greater China Region.
According to Chen Xiaotong, President of the Greater China Region of ASICS, the brand chose Jiang and Li for their acting performances and positive attitude while Jiang and Li also shared the same values and ideas with the brand.
Prior to the recruitment of these two Chinese ambassadors, ASICS has recently partnered with tennis superstar Novak Djokovic, to launch his signature shoe, the Gel-Resolution Novak, a new performance shoe for the sport.
ASICS is a Japanese multinational corporation which produces and designs footwear and sports equipment for a wide range of sports, generally in the upper price range.
Jiang Shuying is a 32-year-old actress who rose to fame for her role in the 2013 film So Young, which won her an Asian Film Award for Best Newcomer. Li Zhiting was born in Hong Kong and is an actor, singer and songwriter.
Source: Sina
Proofread by Raymond Fitzpatrick
Related coverage
Chen Weiting becomes Greater China ambassador of Reebok
21 Apr 2017
Kobe Bryant has signed mobile video game deal
06 Aug 2015
Skechers announces Chinese actor Li Yifeng as ambassador
28 Aug 2017
Arsenal ace to represent Huawei in Chile
16 Oct 2015
Umbro signs first Chinese football player
18 Dec 2017
More from Yutang Sports
Interview with Nicolas Maurer: Becoming Mainstream and at the Forefront of French Esports Industry
04 Oct 2023
Discover why SportAccord plays central role for Silvers in strategic partnerships
22 Feb 2024
SportAccord 2024 - MediaAccord is ‘rare opportunity’ to meet before Paris 2024
08 Mar 2024
SportAccord Media Partners will ensure global audiences are primed with latest news in sport
02 Mar 2024
Registration open - SportAccord World Sport & Business Summit
18 Dec 2023
Yutang Sports
loading...