VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
Logistics giant DHL has extended a three-year deal with China’s top-tier club soccer competition, the Chinese Super League (CSL). In 2014, DHL and the CSL agreed on a major sponsorship package in place from 2014 through 2017.
The extension, expected to run through the 2018-2020 seasons, will see DHL continue its brand exposure at CSL stadiums and on the pitch during league games. The companies have not yet disclosed the financial terms of the extension.
In December 2017, the CSL released a new four-year sponsorship plan, which classifies the sponsorships into three levels including, Official Title Sponsor, Official Partner and Official Supplier.
To protect the exclusive rights of its current sponsors, the league says it will not consider any deals from several industries including express logistics.
The CSL Company is now looking for Official Partners and Official Suppliers for the Chinese top-tier football league for the next 4 seasons.
Source: Sohu
Proofread by William Logsdon
Related coverage
Evergrande starts new season with Lippi’s scouting
02 Dec 2014
Weekly report (2015.6.22-2015.6.28)
01 Jul 2015
Le Sports to buy two-year CSL media rights for RMB 2.7 bn
19 Feb 2016
Singaporean companies acquire CSL broadcast rights
11 May 2016
Official 2018 season CSL trading cards launched
30 Sep 2018
More from Yutang Sports
SportAccord 2024 - MediaAccord is ‘rare opportunity’ to meet before Paris 2024
08 Mar 2024
Leading legal minds tackle athlete representation and rules for transgender athletes at LawAccord
16 Feb 2024
SportAccord announces first speakers - World Sport & Business Summit 2024
06 Dec 2023
SportAccord Summit 2024 Logo Unveiled
29 Nov 2023
Interview with Nicolas Maurer: Becoming Mainstream and at the Forefront of French Esports Industry
04 Oct 2023
Yutang Sports
loading...