VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
On the 361st day of 2017, December 26, the Chinese sportswear brand 361° announced that they would carry out a series of marketing projects for the 2018 Asian Games, which will take place in Jakarta, Indonesia next year.
In fact, 361° launched their first four marketing projects in August, 2017, covering products marketing, Asian Games merchandise promotion, consumer demands incentive and torchbearers selection. At the press conference on December 26, the brand announced a new marketing project, partnering with the content department of Taobao, a Chinese online shopping website owned by Alibaba Group.
Based on the partnership agreement, 361° and Taobao’s content department will work together to carry out online selection of torchbearers for the Asian Games 2018. Meanwhile, they will also jointly stream the 2018 Asian Games torch relay and create more content related to the Games, in order to engage more young people to follow the Games.
At the press conference, 361° unveiled ambassadors for promoting the 2018 Asian Games, including Shanghai Sharks’ star Jimmer Fredette, China’s national swimming team’s swimmer Liu Xiang and Chinese singer Wei Chen.
Source: Yutang Sports
Proofread by Raymond Fitzpatrick
Future of Sport: a resounding success for the Global Sports Week and Viva Technology collaboration
21 Jun 2023 12:27
Related coverage
2022 Hangzhou Asian Games announce marketing programs and plans
27 Dec 2018
Wenzhou begins stadium construction for the 2022 Asian Games
03 Jul 2018
361° sponsor WBA World Featherweight Champion XU Can
28 Jan 2019
Weekly report: Ratings for Kazan 2015 soared
05 Aug 2015
361° signs up Chinese singer Tan Weiwei as ambassador
22 Oct 2018
More from Yutang Sports
Interview Part I with Martin Gibbs, Managing Director of SportAccord: the Power of Sport Is Real
21 Mar 2024
SportAccord scores Summit touchdown with NFL
18 Jan 2024
Interview with Nicolas Maurer: Becoming Mainstream and at the Forefront of French Esports Industry
04 Oct 2023
Future of Sport: a resounding success for the Global Sports Week and Viva Technology collaboration
21 Jun 2023
SportAccord Summit 2024 Logo Unveiled
29 Nov 2023
Yutang Sports
loading...