Natural mineral water brand Alps sign three-year partnership with BWF
21 Aug 2019 20:30
On the 361st day of 2017, December 26, the Chinese sportswear brand 361° announced that they would carry out a series of marketing projects for the 2018 Asian Games, which will take place in Jakarta, Indonesia next year.
In fact, 361° launched their first four marketing projects in August, 2017, covering products marketing, Asian Games merchandise promotion, consumer demands incentive and torchbearers selection. At the press conference on December 26, the brand announced a new marketing project, partnering with the content department of Taobao, a Chinese online shopping website owned by Alibaba Group.
Based on the partnership agreement, 361° and Taobao’s content department will work together to carry out online selection of torchbearers for the Asian Games 2018. Meanwhile, they will also jointly stream the 2018 Asian Games torch relay and create more content related to the Games, in order to engage more young people to follow the Games.
At the press conference, 361° unveiled ambassadors for promoting the 2018 Asian Games, including Shanghai Sharks’ star Jimmer Fredette, China’s national swimming team’s swimmer Liu Xiang and Chinese singer Wei Chen.
Source: Yutang Sports
Proofread by Raymond Fitzpatrick
Related coverage
361° designs special sportswear for Kinmen Marathon
22 Jan 2015
361° to sponsor 2018 Men’s World Curling Championship
30 Mar 2018
Weekly report: Ratings for Kazan 2015 soared
05 Aug 2015
18th Asian Games embraces new partner from Guangdong, China
31 Oct 2017
361° sponsor WBA World Featherweight Champion XU Can
28 Jan 2019
More from Yutang Sports
SportAccord Plenary Conference had fruitful talks about the soft power of sport
17 Apr 2024
SportAccord Summit 2024 Logo Unveiled
29 Nov 2023
HealthAccord spotlights mental health and female athlete well-being
08 Feb 2024
SportAccord announces first speakers - World Sport & Business Summit 2024
06 Dec 2023
Reasons why Leading Gold Partner Sport Event Denmark returns to SportAccord every year
08 Feb 2024
Yutang Sports
loading...