VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
December 20: Following the confirmation of Chinese dairy giant Yili Dairy as a sponsor of the 2022 Winter Olympic Games, its strongest competitor and a market leader in China, Mengniu Group have also been added to a top sports tournament.
At a press conference hosted in the China National Convention Center in Beijing, FIFA and Mengniu Group jointly announced that the latter has become one of the global official sponsors of the 2018 FIFA World Cup, making Mengniu the first ever dairy brand to become a global sponsor of a World Cup tournament.
Under this partnership, 27 products in Mengniu’s 4 categories will enjoy the rights to conduct marketing campaigns related to the 2018 FIFA World Cup. As Mengniu’s representatives disclosed, the group will spend RMB 2 billion on these marketing campaigns around the 2018 FIFA World Cup.
Founded in 1999 and based in Inner Mongolia, Mengniu Group is a manufacturer and distributor of dairy products and ice cream in China. Over the past years, Mengniu has become a strong player in sports marketing agreeing partnerships with various sports organizations and events, such as NBA China and the Chinese boxing championships, Kunlun Fight.
Source: Sina
Proofread by Raymond Fitzpatrick
Related coverage
The 2014 Soccer TV Market Research Report
27 Mar 2015
Hexindai.com sponsors the Argentina national football team
17 May 2018
Weekly report (2015.6.15-2015.6.21)
24 Jun 2015
Chinese brands dominated Bhutan’s Changlimithang Stad.
17 Jun 2015
China set to go head-to-head with US for 2026 World Cup
02 Mar 2016
More from Yutang Sports
SportAccord Media Partners will ensure global audiences are primed with latest news in sport
02 Mar 2024
Interview with Nicolas Maurer: Becoming Mainstream and at the Forefront of French Esports Industry
04 Oct 2023
VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023
SportAccord announces first speakers - World Sport & Business Summit 2024
06 Dec 2023
SportAccord scores Summit touchdown with NFL
18 Jan 2024
Yutang Sports
loading...