VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
Chinese sportswear brand PEAK has signed an eight-year extension to renew their sponsorship for the German Basketball Federation (DBB) until 2028.
Under their sponsorship, the Chinese brand will continue to support the German basketball's governing body as the official apparel supplier. Specifically, PEAK will provide sports kits to Germany’s senior men’s, women’s and all age-group national basketball teams until the 2028 Olympic Games in Los Angeles.
Because PEAK’s current deal with the DBB was not due to expire until 2022, the Chinese brand also has similar partnerships with basketball federations in Australia, Israel, Serbia, Nigeria, New Zealand and Latvia.
"I am very excited to extend the strategic and long-term partnership with the German Basketball Federation…” said DBB President Ingo Weiss, “Our common goal is to further promote the sport in Germany, thus combining tradition with innovation."
The new deal was brokered by Lagardère Sports Germany, the DBB's marketing partner.
Source: Sina
Proofread by William Logsdon
Related coverage
Yao Ming aims for pro basketball reform
07 Apr 2016
Huima joins forces with Lucentum
27 Oct 2017
Tidy Life to sponsor Tianjin Basketball Team
11 Nov 2016
Vanke refused to invest in soccer and basketball
06 Jul 2015
Ali Sports gained broadcast rights of CBA
28 Oct 2016
More from Yutang Sports
SportAccord Welcomes Return of Principal Media Partner Yutang Sports
01 Feb 2024
SportAccord Plenary Conference had fruitful talks about the soft power of sport
17 Apr 2024
Birmingham Welcomes the World as SportAccord 2024 Kicks Off
08 Apr 2024
SportAccord Media Partners will ensure global audiences are primed with latest news in sport
02 Mar 2024
SportAccord Summit 2024 Logo Unveiled
29 Nov 2023
Yutang Sports
loading...