VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
Chinese sportswear brand PEAK has signed an eight-year extension to renew their sponsorship for the German Basketball Federation (DBB) until 2028.
Under their sponsorship, the Chinese brand will continue to support the German basketball's governing body as the official apparel supplier. Specifically, PEAK will provide sports kits to Germany’s senior men’s, women’s and all age-group national basketball teams until the 2028 Olympic Games in Los Angeles.
Because PEAK’s current deal with the DBB was not due to expire until 2022, the Chinese brand also has similar partnerships with basketball federations in Australia, Israel, Serbia, Nigeria, New Zealand and Latvia.
"I am very excited to extend the strategic and long-term partnership with the German Basketball Federation…” said DBB President Ingo Weiss, “Our common goal is to further promote the sport in Germany, thus combining tradition with innovation."
The new deal was brokered by Lagardère Sports Germany, the DBB's marketing partner.
Source: Sina
Proofread by William Logsdon
Related coverage
PEAK Sports to sponsor Great Wall Marathon
14 Jun 2016
Children basketball league organizer raises 20m yuan in Series A financing
08 Jan 2018
Le Sports announces new basketball deal
17 Jun 2016
Yao visited international school in Beijing before summer camp
08 Jun 2015
Yao Ming sells 40% of his Shanghai Sharks shares
21 Sep 2017
More from Yutang Sports
SportAccord calls for the power of sport to lead anti-abuse actions
17 Apr 2024
Wiz-Team provides smart event management system for SportAccord 2024
14 Mar 2024
VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023
HealthAccord spotlights mental health and female athlete well-being
08 Feb 2024
SportAccord Plenary Conference had fruitful talks about the soft power of sport
17 Apr 2024
Yutang Sports
loading...